Paris: Fabrica: Five day to fabulous

Posted on November 10, 2006


by sam baron

As a part of the Fabrica exhibition at the Centre Pompidou in Paris, the Fabrica Design Department created a temporary  store that will only last for five months. The store is a project exploring the process of creating a retail space using materials and local resources.

Where is all this taking place? Artés 135, rue Saint Martin, 75003 Paris. And when? 6 October – 13 November 2006

The concept behind the store is this: Five designers had five days to make the space and 50 products to display. Each designer was involved in sharing their personal and cultural views on the retail experience. Concept, resourcing, organization, and execution was a collective effort.

Inside the store you’ll find a shelving sculpture made out of metro shelving in the gallery space, a stock room of yellow customised products, a colors magazine reading room, as well as many Fabrica Features objects made specifically for the store.

For the gallery: In the spirit of the Fabrica name and embracing the production process, the visual effect is an interpretation of a simple industrial language directly reaching the customer.

For the stock room: Yellow and black are the brand colors of Fabrica features stores. Ready-made and mass-produced items were rebranded and re-appropriated in order to reflect the consumer nature of the environment.

For the reading room: Viewers can admire the Pompidou museum building through a large window covered with iconic Parisian symbols in Fabrica yellow. Industrial neon lighting, a collection of colors magazines as well as Fabrica posters are on display for visitors to appreciate the creative world of the Fabrica research center. The table in the center of the room is covered with special edition white colors note books for visitors to leave their own impressions, drawings and thoughts.

The products: A selection of usefull items such as A3 bags, tote bags, computer bags, sketchbooks as well as limited edition of ceramics, wearable pins, t-shirts, and toys are for sale.

Designed to give viewers more insight into the collaborative nature of Fabrica’s departments.  At the end of the project all of the designers involved signed a poster explaining the process and culminating the experience of making the store.

Credits: Fabrica design department head: Sam Baron / Parisian Project team: Amelie Marciasini, Bethany Koby, Miren
Maranon, Eric Faggin, Valentina Carretta / Special help by Becka Citron and Massimo Parolin.