by Sara Bertoni
Amsterdam International Fashion Week, the home of Dutch fashion was finally back last week !! Over 100 designers took their latest looks to the catwalk ! Amsterdam is really growing as a Fashion Business Capital. Trade Fairs Showroom and Mode Fabriek attract over 20.000 professional buyers from Holland and abroad.
Amsterdam International Fashion Week was founded in 2004, as an initiative to put Amsterdam on the map as a vibrant and inspiring destination for fashion.
The program last for over 10 days and consisted of trade fairs, catwalk shows (a combinantion of on- schedule shows at Museumplein and off-schedule events around town), business network events and a public programme of exhibitions, launches and parties.
Amsterdam Fashion Week is organized by AIFW, consisting of Merle Deterink, Pietre de Haan, Steven Pooters and James Veenhoff, supported by internes and in close cooperation with sponsors, government, instituitions, industry partners and media.
AIFW presents both mens and womens, as well as couture, ready to wear and streetwear collections. As well as the home of Dutch fashion, Amsterdam aims to become an international platform for new luxury brands, breakthrough talent and commercial success.
This year new venue in the center of Amsterdam, Museumplein with 4 tents, inspired by New York Fashion Week’s “Bryan Park” set up. There are two catwalk venues. “TENT” with a capacity for about 600 seated guests, and the more intimate SALON , all in white, that holds aeround 300. The move to Museumplein was co-funded by the City of Amsterdam’s Evenemenfonds and the Ministry of Economic Affaire Pieken in de Delta program, as well as the sponsor partners Fortis, Philips, KPN Mobile, LG, Lancome and Redken.
SHORTCUT 
WholeSale Apparel Distributor
January 15, 2008
Dutch have really pulled it off with the fashion business, and my congrats for them and their country. Designers show high creativity levels and that is good. I hope that we will see great work in the future.
BBJ Bangkok
February 19, 2008
The fashion industry in Europe has always been a trendsetter for the rest of the globe. However, the slowing US economy is going to push more marketing effort towards markets in the Europe. The wholesale jewelry sector has already shown clear signs of this trend. Gold and silver wholesale jewelry is increasingly being supported by designs suitable for European markets.
poetryman69
March 15, 2008
there’s nothing new in travel?
Kudzu Fire
June 13, 2008
at least the model is cute
Werbemittel
January 18, 2010
Great information on a great event! Love the fashion shows, london, milan amsterdam!